Lost Cargo
Cargo magazine, the men's spin-off of Conde Nast's highly successful women's shopping magazine Lucky has announced that May's issue will be its last. After two years of trying and failing to establish itself in the market, it was born at a moment when publishers felt that Queer Eye For the Straight Guy was king and that the world might be going a bit gay.
Now some are signifying this as the death of the metrosexual, but frankly I never felt that Cargo delivered. It was inconsistent and most of the tech toys and gadgets that it featured were so out of the average guys echelon. Do people really pay $390 for a pair of cotton trousers?
I still believe that a publication that highlights up and coming brands and offers accessibility to them is an untapped market, but at the end of the day I suppose this is part of thegeeked out joy I have for surfing the web and discovering something unique.
Fret not subscribers as you will be sent GQ until your subscription runs out, which coincidentally was rated the gayest magazine in a survey featured in Daily News Record (DNR) magazine. I was surprised not to see Details listed at all, but the survey did note that it as well as gay-oriented mags like Out were excluded. Which ultimately in my opinion is the gayest
thing of all. (exclusion that is.) Oh, the irony.
Does that mean my $89 Club Monaco pants are both average and unpopular? Damn it's like adolescence all over again.
Now some are signifying this as the death of the metrosexual, but frankly I never felt that Cargo delivered. It was inconsistent and most of the tech toys and gadgets that it featured were so out of the average guys echelon. Do people really pay $390 for a pair of cotton trousers?
I still believe that a publication that highlights up and coming brands and offers accessibility to them is an untapped market, but at the end of the day I suppose this is part of thegeeked out joy I have for surfing the web and discovering something unique.
Fret not subscribers as you will be sent GQ until your subscription runs out, which coincidentally was rated the gayest magazine in a survey featured in Daily News Record (DNR) magazine. I was surprised not to see Details listed at all, but the survey did note that it as well as gay-oriented mags like Out were excluded. Which ultimately in my opinion is the gayest
thing of all. (exclusion that is.) Oh, the irony.
Does that mean my $89 Club Monaco pants are both average and unpopular? Damn it's like adolescence all over again.
posted by Chris at 9:17 PM
1 Comments:
All those magazines are the same. Oooh look, an ice crusher for only $900. Wow! A comb for $450. Lookit those leather pants for $3500.
Seriously? I can't afford the subscription, let alone the damn pants. Bye bye, Cargo... See you at Wal-Mart.
OK not really. :)
Post a Comment
<< Home