Wednesday, March 14, 2007

The Empresses New Clothes

Contrary to popular belief I am not Madonna obsessed. Although I am strangely fascinated by her metamorphosis from pop goddess to reptilian disco diva a la Confessions on a Dance Floor.

True to form, the Madge is back in top form with a limited edition line of clothing set to debut at an H&M store near you on March 22. The line, which Madonna helped create with design chief Margareta van den Bosch, is full of lumber jackets, blazers, kimono dresses, handbags and, of course, sunglasses with her signature M on the side.

To usher in this collection. H&M has a mini site complete with a promotional short. Glossy and tightly edited- the best way to view her. The advert portrays Madonna trying to identify what 'it' is. Clever, but sad as Madonna once seemed to know what 'it' was.

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